Training at scale, results at speed

EMS runs 2,000+ AI role-playing sessions weekly to sharpen sales skills and generate insights

EMS runs 2,000+ AI role-playing sessions weekly to sharpen sales skills and generate insights

EMS is the largest pharmaceutical company in Brazil, with a diverse portfolio spanning prescription drugs, generics, and consumer health products. With a salesforce of over 2,000 representatives, EMS adopted Deepful to standardize and scale training through AI-driven role-playing. Today, they run thousands of simulations weekly, generating rich performance data, improving objection handling, and ensuring consistent messaging across the country.