Who’s in Control?
Reps, AI, and the redefinition of
pharma field excellence
Who’s in Control?
Reps, AI, and the redefinition of
pharma field excellence
Who’s in Control?
Reps, AI, and the redefinition of
pharma field excellence
An exclusive executive session exploring the balance between human connection
and AI-driven decision-making in today’s pharmaceutical landscape.
An exclusive executive session exploring the balance between human connection
and AI-driven decision-making in today’s pharmaceutical landscape.
An exclusive executive session exploring the balance between human connection
and AI-driven decision-making in today’s pharmaceutical landscape.
16th Sep, 2025 • Zurich — 17th Sep, 2025 • Basel
This is a private event
with limited seats
This is a private event
with limited seats
This is a private event
with limited seats
Confirm your attendance by completing the form below:
SESSIONS
Choose the session that best fits your schedule
Choose the session that best fits your schedule
Choose the session that best fits your schedule
Join a select group of pharma leaders in Switzerland this September for a thought-provoking event designed to challenge assumptions, share practical experiences, and inspire new thinking around commercial excellence.
The session features a keynote moderated as a narrative journey, followed by an informal apéro and peer-to-peer networking.
Join a select group of pharma leaders in Switzerland this September for a thought-provoking event designed to challenge assumptions, share practical experiences, and inspire new thinking around commercial excellence.
The session features a keynote moderated as a narrative journey, followed by an informal apéro and peer-to-peer networking.
Join a select group of pharma leaders in Switzerland this September for a thought-provoking event designed to challenge assumptions, share practical experiences, and inspire new thinking around commercial excellence.
The session features a keynote moderated as a narrative journey, followed by an informal apéro and peer-to-peer networking.
SEP
Zurich
Romantik Seehotel Sonne
4:30 pm - 7:30 pm
16
SEP
Zurich
Romantik Seehotel Sonne
4:30 pm - 7:30 pm
16
SEP
Zurich
Romantik Seehotel Sonne
4:30 pm - 7:30 pm
16
SEP
Basel
Hotel Les Trois Rois
4:30 pm - 7:30 pm
17
SEP
Basel
Hotel Les Trois Rois
4:30 pm - 7:30 pm
17
SEP
Basel
Hotel Les Trois Rois
4:30 pm - 7:30 pm
17
A high-level conversation,
with real-world insight
We’re bringing together the people doing the work,
those navigating the real challenges of turning innovation into outcomes.
MEET OUR SPEAKERS
A high-level conversation,
with real-world insight
We’re bringing together the people doing the work, those navigating the real challenges of turning innovation into outcomes.
MEET OUR SPEAKERS
A high-level conversation,
with real-world insight
We’re bringing together the people doing the work,
those navigating the real challenges of turning innovation into outcomes.
MEET OUR SPEAKERS
WHO IS THIS FOR?
For decision-makers
ready to move beyond the buzz
For decision-makers
ready to move beyond the buzz
Senior decision-makers in the pharmaceutical industry.
Particularly those driving innovation in field forces and medical teams.
If you're navigating the tension between human and machine, between scale and nuance, this session is for you.
Senior decision-makers in the pharmaceutical industry.
Particularly those driving innovation in field forces and medical teams.
If you're navigating the tension between human and machine, between scale and nuance, this session is for you.
WHO IS THIS FOR?
For decision-makers
ready to move beyond the buzz
Senior decision-makers in the pharmaceutical industry.
Particularly those driving innovation in field forces and medical teams.
If you're navigating the tension between human and machine, between scale and nuance, this session is for you.
Stefan Turnwald
CEEEcon GmbH
& ex-Novartis
Stefan Turnwald
CEEEcon GmbH
& ex-Novartis
Stefan Turnwald
CEEEcon GmbH
& ex-Novartis
The shifting interface between human engagement and AI-driven decisions.
With over two decades in pharma and life sciences, including senior roles at Novartis, GSK, and TESARO, Stefan specialises in bridging the gap between strategy and execution in customer engagement. His work spans omnichannel frameworks, capability building, and field enablement — always with a focus on practical impact, meaningful connections, and results that work in the real world.
The shifting interface between human engagement and AI-driven decisions.
With over two decades in pharma and life sciences, including senior roles at Novartis, GSK, and TESARO, Stefan specialises in bridging the gap between strategy and execution in customer engagement. His work spans omnichannel frameworks, capability building, and field enablement — always with a focus on practical impact, meaningful connections, and results that work in the real world.
Andressa van der Laan
Global Medical Lead @ Abbott
Andressa
van der Laan
Global Medical Lead @ Abbott
Andressa van der Laan
Global Medical Lead @ Abbott
With expertise spanning medical affairs, digital health, and rare diseases, Andressa leads global initiatives at Abbott to advance medical excellence through technology. Her experience includes senior roles in oncology and patient advocacy, with a consistent focus on integrating digital solutions to enhance care delivery and patient outcomes worldwide.
Attila Lakatos
Global Promotional Excellence @ EGIS Pharmaceutical
Attila Lakatos
Global Promotional Excellence
@ EGIS Pharmaceutical
Attila Lakatos
Global Promotional Excellence @ EGIS Pharmaceutical
Experienced leader in Sales and Promotional Excellence, driving strategy execution through optimized processes, tools, and capabilities. Attila has proven track record in managing SFE and Sales Management teams while building Centers of Excellence to strengthen vision and mission. Expert in performance standards, global dashboards, CRM/CLM tools, and integrated annual planning to maximize commercial impact.
Experienced leader in Sales and Promotional Excellence, driving strategy execution through optimized processes, tools, and capabilities. Attila has proven track record in managing SFE and Sales Management teams while building Centers of Excellence to strengthen vision and mission. Expert in performance standards, global dashboards, CRM/CLM tools, and integrated annual planning to maximize commercial impact.
Luiz Gondim
VP & CIO EMEA @ Johnson & Johnson
Luiz Gondim
VP & CIO EMEA
@ Johnson & Johnson
Luiz Gondim
VP & CIO EMEA @ Johnson & Johnson
Global technology leader with over 20 years’ experience, Luiz has driven large-scale digital transformation and innovation across the pharmaceutical sector. At Johnson & Johnson, he has led initiatives in AI, automation, and data integration to accelerate growth, enhance customer engagement, and deliver measurable business impact. His expertise bridges strategic vision with cutting-edge technology, enabling high-performing teams across regions.
Global technology leader with over 20 years’ experience, Luiz has driven large-scale digital transformation and innovation across the pharmaceutical sector. At Johnson & Johnson, he has led initiatives in AI, automation, and data integration to accelerate growth, enhance customer engagement, and deliver measurable business impact. His expertise bridges strategic vision with cutting-edge technology, enabling high-performing teams across regions.
Eduardo Varela
CEO @ Deepful
Eduardo Varela
CEO @ Deepful
Eduardo Varela
CEO @ Deepful
As founder of Deepful, Eduardo leads the transformation of pharma field readiness through AI-powered role-play and real-time coaching. His platform supports over 15,000 sales representatives and MSLs worldwide, delivering scalable, high-quality practice that accelerates readiness, sharpens messaging, and drives in-field performance for leading pharmaceutical companies.
As founder of Deepful, Eduardo leads the transformation of pharma field readiness through AI-powered role-play and real-time coaching. His platform supports over 15,000 sales representatives and MSLs worldwide, delivering scalable, high-quality practice that accelerates readiness, sharpens messaging, and drives in-field performance for leading pharmaceutical companies.
We look forward to welcoming you.
We look forward to welcoming you.
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