Scaling Excellence
How 2k pharma reps achieved
72 NPS with more than 21,000 trainings
Scaling Excellence
How 2k pharma reps achieved
72 NPS with more than 21,000 trainings
Scaling Excellence
How 2k pharma reps achieved
72 NPS with more than 21,000 trainings
A real case on transforming field training from rare events to continuous,
AI-enabled practice — and what European pharma can learn from it.
A real case on transforming field training from rare events to continuous,
AI-enabled practice — and what European pharma can learn from it.
A real case on transforming field training from rare events to continuous,
AI-enabled practice — and what European pharma can learn from it.
WEBINAR
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ONLINE EVENT
Join the conversation!
Join the conversation!
Join the conversation!
In this 60-minute session, you’ll see:
✓ The full EMS case study — data, design, and lessons learned
✓ A live demo of what 2,000 reps actually use daily
✓ How to ensure compliance with EMA, GDPR, and multilingual requirements
✓ How continuous practice translates into measurable performance
See how continuous, compliant, AI-driven training can redefine field excellence in Europe.
In this 60-minute session, you’ll see:
✓ The full EMS case study — data, design, and lessons learned
✓ A live demo of what 2,000 reps actually use daily
✓ How to ensure compliance with EMA, GDPR, and multilingual requirements
✓ How continuous practice translates into measurable performance
See how continuous, compliant, AI-driven training can redefine field excellence in Europe.
In this 60-minute session, you’ll see:
✓ The full EMS case study — data, design, and lessons learned
✓ A live demo of what 2,000 reps actually use daily
✓ How to ensure compliance with EMA, GDPR, and multilingual requirements
✓ How continuous practice translates into measurable performance
See how continuous, compliant, AI-driven training can redefine field excellence in Europe.
Wednesday, 12th November 2025
5PM (CET) ✦ 12PM (BRT)
🗓️ Click to add to your calendar
Wednesday, 12th November 2025
5PM (CET) ✦ 12PM (BRT)
Click to add to your calendar
Wednesday, 12th November 2025
5PM (CET) ✦ 12PM (BRT)
🗓️ Click to add to your calendar
WHO'S IT FOR
For leaders shaping
the next era of field excellence
Ideal for those driving L&D, Commercial Excellence, or Field Training initiatives who want to turn training into measurable, continuous performance.
WHO'S IT FOR
For leaders shaping
the next era of field excellence
Ideal for those driving L&D, Commercial Excellence, or Field Training initiatives who want to turn training into measurable, continuous performance.
WHO'S IT FOR
For leaders shaping
the next era of field excellence
Ideal for those driving L&D, Commercial Excellence, or Field Training initiatives who want to turn training into measurable, continuous performance.
MEET OUR SPEAKERS
Stefan Turnwald
25+ years pharma commercial excellence ex-Novartis
Stefan Turnwald
25+ years pharma commercial
excellence ex-Novartis
Stefan Turnwald
25+ years pharma commercial
excellence ex-Novartis
With over two decades in pharma and life sciences, including senior roles at Novartis, GSK, and TESARO, Stefan specialises in bridging the gap between strategy and execution in customer engagement. His work spans omnichannel frameworks, capability building, and field enablement — always with a focus on practical impact, meaningful connections, and results that work in the real world.
With over two decades in pharma and life sciences, including senior roles at Novartis, GSK, and TESARO, Stefan specialises in bridging the gap between strategy and execution in customer engagement. His work spans omnichannel frameworks, capability building, and field enablement — always with a focus on practical impact, meaningful connections, and results that work in the real world.
Eduardo Varela
CEO & Co-founder @ Deepful
Eduardo Varela
CEO & Co-founder @ Deepful
Eduardo Varela
CEO & Co-founder @ Deepful
As founder of Deepful, Eduardo leads the transformation of pharma field readiness through AI-powered role-play and real-time coaching. His platform supports over 15,000 sales representatives and MSLs worldwide, delivering scalable, high-quality practice that accelerates readiness, sharpens messaging, and drives in-field performance for leading pharmaceutical companies.
As founder of Deepful, Eduardo leads the transformation of pharma field readiness through AI-powered role-play and real-time coaching. His platform supports over 15,000 sales representatives and MSLs worldwide, delivering scalable, high-quality practice that accelerates readiness, sharpens messaging, and drives in-field performance for leading pharmaceutical companies.
Marina Fernandes
Sales Training Leader @ EMS
Marina Fernandes
Sales Training Leader @ EMS
Marina Fernandes
Sales Training Leader @ EMS
With a master’s in biomaterials, Marina leads sales training and capability development at EMS, one of Brazil’s largest pharmaceutical companies. She combines science, strategy, and innovation to drive technical and behavioural excellence across the field force — integrating AI role plays, design thinking, and data-driven insights to boost engagement and sales performance.
With a master’s in biomaterials, Marina leads sales training and capability development at EMS, one of Brazil’s largest pharmaceutical companies. She combines science, strategy, and innovation to drive technical and behavioural excellence across the field force — integrating AI role plays, design thinking, and data-driven insights to boost engagement and sales performance.
Stefan Repin
Moderator & Enterprise Marketing Specialist for Pharma
Stefan Repin
Moderator & Enterprise Marketing
Specialist for Pharma
Stefan Repin
Moderator & Enterprise Marketing Specialist for Pharma
Stefan helps companies bridge the gap between marketing and sales to drive predictable growth. With a background in B2B and pharma tech, he designs demand generation and field excellence strategies that align commercial, training, and communication goals. His approach combines strategic storytelling with measurable business outcomes.
Stefan helps companies bridge the gap between marketing and sales to drive predictable growth. With a background in B2B and pharma tech, he designs demand generation and field excellence strategies that align commercial, training, and communication goals. His approach combines strategic storytelling with measurable business outcomes.
We look forward to welcoming you.
We look forward to welcoming you.
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